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More Than a Motorcycle: The Leadership Journey at Harley-Davidson.

TEERLINK, Rich, and OZLEY, Lee.

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ISBN 10: 0875849504 / ISBN 13: 9780875849508
Published by Harvard Business School Press [2000], Boston, 2000
Hardcover
From Main Street Fine Books & Mss, ABAA (Galena, IL, U.S.A.)

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About this Item

Small 4to. Black cloth spine with silver lettering and grey paper over boards, dust jacket. xvii, 278pp. Tables. Fine/fine. A tight and handsome first edition, inscribed and signed large and bold in black marker on the title page by the author, retired Harley-Davidson chairman and CEO: "Go! / Rich / Teerlink.". Bookseller Inventory # 39494

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Bibliographic Details

Title: More Than a Motorcycle: The Leadership ...

Publisher: Harvard Business School Press [2000], Boston

Publication Date: 2000

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend.
More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment.
Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute. They provide practical, reality-tested prescriptions for critical tasks like developing employee alignment, building structures that support participation, and implementing effective reward programs. Finally, they draw lessons from the Harley experience-lessons about values, trust, and community-that apply broadly to any business.
An against-the-odds story of a business road less traveled, this book encourages today's leaders to look around the next bend-and to give every employee a view of the road from the driver's seat.


Rich Teerlink is the retired Chairman and CEO of Harley-Davidson, Inc., and speaks internationally to corporate and educational institutions. Lee Ozley is an organizational consultant and coach. Both are Corporate Fellows at Auburn University's Graduate School of Business.


About the Author:

Rich Teerlink is the retired Chairman and CEO of Harley-Davidson, Inc. Since retirement, he has been speaking internationally to corporations, industry organizations, and educational institutions.

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