Mtg Marketing 4edn

Therese Linehan

Published by Gill & Macmillan
ISBN 10: 071714982X / ISBN 13: 9780717149827
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2011. 4th Revised edition. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780717149827

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Synopsis: An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. New to this edition: Impact of the economic downturn on pricing New technology for marketing information and researchImpact of online distribution New methods of marketing communications New case studies at the end of each chapter Presented with clearly defined learning objectives and revision questions at the end of each chapter. Written with a clear focus on the learner. SUITABLE FOR Students taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6.

About the Author: Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology. Therese Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology. Therese Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.

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Bibliographic Details

Title: Mtg Marketing 4edn
Publisher: Gill & Macmillan
Binding: Soft cover
Book Condition: New

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Book Description Gill, Ireland, 2011. Paperback. Condition: New. 4th Revised edition. Language: English . Brand New Book. An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. New to this edition: Impact of the economic downturn on pricing New technology for marketing information and researchImpact of online distribution New methods of marketing communications New case studies at the end of each chapter Presented with clearly defined learning objectives and revision questions at the end of each chapter. Written with a clear focus on the learner. SUITABLE FOR Students taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6. Seller Inventory # AGM9780717149827

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Book Description Gill, Ireland, 2011. Paperback. Condition: New. 4th Revised edition. Language: English . Brand New Book. An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. New to this edition: Impact of the economic downturn on pricing New technology for marketing information and researchImpact of online distribution New methods of marketing communications New case studies at the end of each chapter Presented with clearly defined learning objectives and revision questions at the end of each chapter. Written with a clear focus on the learner. SUITABLE FOR Students taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6. Seller Inventory # AGM9780717149827

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