Multimodality and Identity

Theo (University of Southern Denmark van Leeuwen

ISBN 10: 0815349041 / ISBN 13: 9780815349044

Published by Taylor & Francis Inc Jul 2021, 2021

About this Item

Neuware - This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. It is essential reading for students, teachers and researchers in the field of multimodal communication.

Seller Inventory # 9780815349044

Bibliographic Details

• Title: Multimodality and Identity
• Publisher: Taylor & Francis Inc Jul 2021
• Publication Date: 2021
• Language: English
• ISBN 10: 0815349041
• ISBN 13: 9780815349044
• Binding: Buch
• Condition: Neu
• Dimensions: 234W x 156H x 0D millimeters 234 millimeters width by 156 millimeters height by 0 millimeters depth
• Weight: 510 grams

About this title

Synopsis

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.

Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.

Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

About the Author

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).