Synopsis
Multiplatform Publishing Strategy documents a seismic shift of historic proportions in our industry. You may be contemplating your own path into digital publishing and feeling a bit like Dorothy stepping over the threshold into Oz! But the Mequoda team has carefully organized what we've learned over the past 10 years in digital publishing – and we've had the privilege of working with some of the biggest publishers in the world. More importantly, however, we often work with independent digital publishers, and they are some of the most innovative publishers on the planet. You may think you're not a big enough company to take advantage of digital publishing. But when you read my book, you'll see that it's the smaller, more nimble, ambitious digital publishing companies that make the most of the Mequoda Method. And you could be next. After all, technology has made the tools you need more affordable than ever before, and smaller size is to your advantage for the first time in history. Meanwhile, the mega-publishers are stumbling along as rapidly as they can, afraid they'll be left behind. In short, don't sit out the digital publishing revolution because you think it's beyond you. Our in-depth case studies reveal the key concepts used successfully by digital publishing companies as diverse as … The New Yorker From digital archives to audio magazines to a cartoon bank, this venerable publication shows you how to recycle content and monetize everything. We've analyzed the New Yorker's highly successful digital magazine publishing operation to deliver diverse multiplatform publishing ideas for any digital publisher. Business and Legal Resources Most digital publishers don't have the resources of the New Yorker. That's why BLR is an important role model for niche publishers: It's all about repurposing your content across multiple platforms and media to satisfy a growing number of customers. Harvard Health Publications This case study demonstrates how a digital publisher can pursue a mission as well as revenue to fund it. You'll discover, for example, how to segment your email subscriber list to maximize your reach and impact, and how to cross-sell special reports to newsletter subscribers. Indeed,while much of the publishing industry continues to struggle to harness the power of the Internet, Mequoda has helped a large and diverse range of publishers succeed in ways others can only imagine.
About the Author
Don Nicholas, CEO of Mequoda Group, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team's Mequoda Method books, reports and posts were downloaded more than 850,000 times in 2012. This year more than 100 publishing executives will complete his quarterly Internet Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.
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