Names That Sell: How to Create Great Names for Your Company, Product, or Service

Fred Barrett

Published by Alder Pr, 1995
ISBN 10: 0963661477 / ISBN 13: 9780963661470
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Synopsis: Book by Barrett, Fred

From Library Journal: A key ingredient in launching a successful company is the selection of its name. Barrett discusses the attributes of a great name or a poor one, techniques for finding the best name, and steps for registering the name. In addition to helpful advice, Barrett lists a large selection of words designed to assist readers in choosing a name. These words include names of famous people, animal names, Latin and Greek terms, and names of countries. Also helpful also are the glossary of terms associated with naming companies (e.g., logo, trademark) and an annotated list of additional readings. This unique guide is recommended reading to business owners and students of marketing. For public libraries.?Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1995 Reed Business Information, Inc.

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Bibliographic Details

Title: Names That Sell: How to Create Great Names ...
Publisher: Alder Pr
Publication Date: 1995
Binding: Paperback
Book Condition: Good

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Fred Barrett
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