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The National Geographic Society and its Magazine

Grosvenor, Gilbert

Published by The National Geographic Society, Washington DC, 1936
Condition: Good Soft cover
From Ground Zero Books, Ltd. (Silver Spring, MD, U.S.A.)

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[2], 42, [4] pages. Black and White illustrations. Cover has some wear and soiling. Minor edge tears. Minor page soiling/discoloration. Gilbert Hovey Grosvenor (October 28, 1875 - February 4, 1966), father of photojournalism, was the first full-time editor of National Geographic Magazine (1899-1954). Grosvenor is credited with having built the magazine into the iconic publication that it is today. As President of the National Geographic Society, he assisted its rise to one of the world's largest and best known science and learning organizations, aided by the chronicling in its magazine of ambitious natural and cultural explorations around the globe. Grosvenor was hired in 1899 as the first full-time employee of the National Geographic Society by Alexander Graham Bell, the Society's President at the time. He eventually was named Director, and later President of the Society, and remained Editor of the magazine until 1954. Grosvenor advocated policies of neutrality and positive, upbeat journalism through two world wars, the Great Depression, and the beginning of the Cold War. This style was seen as innovative in the opening years of the 20th century. However, by the 1950s, Grosvenor's style was criticized as being ossified and dated. He and his staff (most of whom were in their late 60s and 70s) were criticized as being conservative, complacent, and unwilling to modernize, and the National Geographic's subscription base fell as a consequence. After 50 years at the helm, he stepped down in 1954 at the age of 78. This is a rare surviving copy of an undated limited edition, number 128 (handwritten) of 1000. From the text, page 1, it would appear that the publication date could be 1935. This may be one of the most difficult items for National Geographic collectors to acquire. The National Geographic Society (NGS), headquartered in Washington, D.C., United States, is one of the largest nonprofit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, the promotion of environmental and historical conservation, and the study of world culture and history. The National Geographic Society's logo is a yellow portrait frame - rectangular in shape - which appears on the margins surrounding the front covers of its magazines and as its television channel logo. The National Geographic Society began as a club for an elite group of academics and wealthy patrons interested in travel. On January 13, 1888, 33 explorers and scientists gathered at the Cosmos Club, a private club then located on Lafayette Square in Washington, D.C., to organize "a society for the increase and diffusion of geographical knowledge." After preparing a constitution and a plan of organization, the National Geographic Society was incorporated two weeks later on January 27. Gardiner Greene Hubbard became its first president and his son-in-law, Alexander Graham Bell, succeeded him in 1897. In 1899, Bell's son-in-law Gilbert Hovey Grosvenor was named the first full-time editor of National Geographic magazine and served the organization for fifty-five years (until 1954), and members of the Grosvenor family have played important roles in the organization since. Bell and Gilbert Hovey Grosvenor devised the successful marketing notion of Society membership and the first major use of photographs to tell stories in magazines. National Geographic is the official magazine of the National Geographic Society. It has been published continuously since its first issue in 1888, nine months after the Society itself was founded. It primarily contains articles about geography, history, and world culture. The magazine is known for its thick square-bound glossy format with a yellow rectangular border and its extensive use of dramatic photographs. The magazine is published monthly, and additional map supplements are also included with subscriptions. It is available in a traditional printed edition and through an interactive online edition. On occasion, special editions of the magazine are issued. Limited Edition, Number 128 of 1000. First Edition publication copyright is 1936. Bookseller Inventory # 72712

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Bibliographic Details

Title: The National Geographic Society and its ...

Publisher: The National Geographic Society, Washington DC

Publication Date: 1936

Binding: Wraps

Book Condition: Good

Edition: 1st Edition

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