Stock Image

The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

ISBN 10: 1440833427 / ISBN 13: 9781440833427
Published by Unknown, 2005
New Condition: New
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 5-star rating

Quantity Available: 1

Buy New
List Price: US$ 131.00
Price: US$ 407.16 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bookseller Inventory # 1440833427n

Bibliographic Details

Title: The New Advertising [2 volumes]: Branding, ...

Publisher: Unknown

Publication Date: 2005

Binding: binding

Book Condition: New

About this title


The era of "big data" has revolutionized many industries―including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about―and examples of―current and forward-looking theories and practices in advertising.

· Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today

· Examines how modern advertising works within our digitally focused, always-on-the-go society

Enables readers to understand how advertising and marketing has progressed to reach its current state as well as the many options available for connecting with and engaging consumers today and tomorrow

· Includes chapters written by luminaries ranging from Don E. Schultz, considered by most to be the father of integrated marketing communications, to Rishad Tobaccowala, chief strategist of Publicis Group and member of its Directoire+, one of the industry's leading visionaries

About the Author:

Ruth E. Brown, PhD, is professor of advertising and public relations in the College of Journalism and Mass Communications, University of Nebraska-Lincoln. 

Valerie K. Jones is an advertising agency veteran turned assistant professor of advertising and public relations at the University of Nebraska-Lincoln, College of Journalism and Mass Communications. 

Ming Wang, PhD, is assistant professor of advertising and public relations in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
318 US Route 1, STE 2
Kittery ME 03904

Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Direct Debit (Personally Authorized Payment) Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer