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The New CEO Corporate Leadership Manual: Strategic and Analytical Tools for Growth

Steven M. Bragg

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ISBN 10: 0470912871 / ISBN 13: 9780470912874
Published by Wiley, 2011
Used Condition: Good Hardcover
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Bibliographic Details

Title: The New CEO Corporate Leadership Manual: ...

Publisher: Wiley

Publication Date: 2011

Binding: Hardcover

Book Condition: Good

Edition: 1.

About this title


The ultimate instruction manual for every new CEO

The New CEO Corporate Leadership Manual is essential reading for every CEO needing a blueprint for the role of CEO, including an overview of organizational structure, corporate strategy, management systems and finance. Along with considerable information about the financial systems needed for a modern corporation, with particular emphasis on funds management, going public, and dealing with investors, this important book explains how to select acquisition targets, price them appropriately, and successfully integrate them, as well as how to turn around a failing enterprise.

  • Gives new CEOs a hard, quantitative view of the systems and techniques needed to run a company
  • Discusses the CEO's place in the corporation
  • Explores information technology strategy, tax strategy, outsourcing strategy and more

Filled with pragmatic insights, proactive strategies, and best practices, The New CEO Corporate Leadership Manual is destined to become the desktop companion you employ to be successful in your new position.

From the Inside Flap:

Congratulations! You've just accepted the pinnacle position of Chief Executive Officer. Now comes the hard part—becoming a successful CEO. There's no room for error and no time for on-the-job training. The New CEO Corporate Leadership Manual provides the recently appointed CEO with the tools, strategies, and techniques needed to make the right decisions every time, from day one and well into the future.

Compiled by Steven Bragg—prolific author and esteemed financial guru—this "bible" for the newly minted CEO provides a bonanza of vital information about the financial systems essential to operate a modern corporation, with particular emphasis on funds management, and dealing with investors. Bragg helps you hit the ground running during your first few months on the job by helping you tackle your immediate priorities, including developing measurement systems and reviewing the team, as well as putting out potentially catastrophic fires, such as finding out whether your company is in any financial or legal difficulty.

The New CEO Corporate Leadership Manual also addresses areas vital to the CEO, including risk assessment, developing high-level finance, taxation, IT, and outsourcing strategies, capital budgets, risk management, performance metrics, and going public.

This winning playbook provides indispensable gems of advice and razor-sharp analytical tools to help you shape and transform your company, including:

  • The three principal types of competitive strategies

  • The six primary goals to include in your tax strategies

  • When to use outsourcing

  • The key elements of flex budgeting

  • Multiple approaches for evaluating capital investments

  • Risk management policies and procedures

  • Workforce reduction analysis, issues, and alternatives

  • The three types of financial analysis: performance metrics, cost reduction analysis, and the evaluation of potential acquirees

  • Valuing an acquisition target

  • An overview of NASDAQ and the New York Stock Exchange

  • The mechanics of conducting an initial public offering

  • How to take the company private

From running the day-to-day operations to seeing the "big picture," The New CEO Corporate Leadership Manual presents all the information you need to navigate your organization effectively and profitably towards a lasting legacy of success.

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