Title: The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy
Publisher: McGraw-Hill School Education Group
Publication Date: 1990
Language: English
ISBN 10: 1556233175
ISBN 13: 9781556233173
Binding: Hardcover
Edition: 2nd Ed.
Condition: Good
Weight: 2.405 pounds

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The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.

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