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New Economy Excellence Series, New Economy Expression: Redefining Marketing in the Multichannel Age

Mercer, David

1 ratings by Goodreads
ISBN 10: 0471500089 / ISBN 13: 9780471500087
Published by Wiley, 2001
Used Condition: Very Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Quantity Available: 1

About this Item

Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP37520987

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Bibliographic Details

Title: New Economy Excellence Series, New Economy ...

Publisher: Wiley

Publication Date: 2001

Book Condition:Very Good

Edition: 1st Edition.

About this title

Synopsis:

No marketer can ignore the Internet or its potential. Part of the post-hype New Economy Excellence series, New Economy Expression differs from its competition by looking first at the Internet as a means of promotion, and then at how the traditional tools of marketing can and must be updated and redesigned to take full advantage of the new business environment. Readers will emerge with an enhanced understanding of the Internet's true potential for e-marketing, and a set of powerful, practical tools to help them seize opportunities and prosper in this exploding area.

Other titles in the New Economy Excellence series include:

New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0471841354

From the Back Cover:

The aim of this series is a simple one - to help managers create and sustain competitive
advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how?

Books which deal with e-business topics in isolation miss the point. The hub of the
electronic world - the Internet - is primarily an enabling force. It cannot work miracles.
The brightest sparks are still those with the best ideas, not the most venture capital or
marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success.

Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can
action immediately no matter where they are on the e-business ladder. As befits books
concerned with a globalising world, these books take an international perspective. Read
the front inside flap to see how you can profit from having a New Economy Expression.

"About this title" may belong to another edition of this title.

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