The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities

Corum, Vance; Rosenzweig, Marcie; Gibson, Eric

Published by New World Publishing, 2016
ISBN 10: 096328147X / ISBN 13: 9780963281470
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Synopsis: The farmers’ market renaissance continues to grow throughout the country, and this is the revised and expanded edition of the book that has become the farmers’ market “bible.” The New Farmers’ Market, 2nd Edition includes new chapters or sections on how farmers’ markets are increasing sales by expanding product mix, and how farmers and farmers’ markets are utilizing social media and internet marketing to increase markets success. Serving as a three-part guide, the book is for those who want to learn how to sell produce at a market, promote the market, and foster appreciation for farmland while reinvigorating economic and social vitality in urban areas.

About the Author: Vance Corum is a consultant in farmers’ market development, research, and management who has worked on publicity campaigns, tasting events, TV shows, magazine articles, and seminars on market development. He lives in Vancouver, Washington. Marcie Rosenzweig operated a market farm for 12 years and is the author of Market Farm Forms. Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals. He is the author of Sell What You Sow! The Grower’s Guide To Successful Produce Marketing. Rosenzweig and Gibson both live in Auburn, California.

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Title: The New Farmers' Market: Farm-Fresh Ideas ...
Publisher: New World Publishing
Publication Date: 2016
Binding: Paperback
Book Condition: Used: Good

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Book Description New World Publishing, United States, 2016. Paperback. Book Condition: New. 2nd ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The New Farmers Market, 2nd Edition is a must-have resource for growers interested in selling their farm or market garden products through farmers markets, as well as for market managers and city planners in starting, managing, and promoting a market. The book is also invaluable for community activists in educating the public about local food and agriculture. The New Farmers Market was first published in 2001, when there were 3,000 farmers markets in the U.S.; today, the number is 8,000 and growing. Farmers markets have become a major commercial avenue for farmers to make a living, and for communities to serve as a vital economic, social and cultural focal point. The 2nd Edition, in addition to being extensively revised to keep up with the changes in farmers markets, includes new chapters on how farmers and farmers markets are utilizing social media and internet marketing. Yet another new chapter highlights how farmers markets have become the vanguard of the alternative food movement, and what farmers need to know about the issues involved. Bookseller Inventory # BTE9780963281470

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Book Description New World Publishing, United States, 2016. Paperback. Book Condition: New. 2nd ed.. Language: English . Brand New Book. The New Farmers Market, 2nd Edition is a must-have resource for growers interested in selling their farm or market garden products through farmers markets, as well as for market managers and city planners in starting, managing, and promoting a market. The book is also invaluable for community activists in educating the public about local food and agriculture. The New Farmers Market was first published in 2001, when there were 3,000 farmers markets in the U.S.; today, the number is 8,000 and growing. Farmers markets have become a major commercial avenue for farmers to make a living, and for communities to serve as a vital economic, social and cultural focal point. The 2nd Edition, in addition to being extensively revised to keep up with the changes in farmers markets, includes new chapters on how farmers and farmers markets are utilizing social media and internet marketing. Yet another new chapter highlights how farmers markets have become the vanguard of the alternative food movement, and what farmers need to know about the issues involved. Bookseller Inventory # AAC9780963281470

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