ISBN 10: 0989051803 / ISBN 13: 9780989051804
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Synopsis: Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book “The Truth About Email Marketing” and Founder and CEO of BrightWave Marketing - North America’s leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including:

· How email marketing fits in a social networking crazed world
· Why mobile is the biggest game changer to hit email marketing. Ever!
· Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.

Discover insight into the changing realm of email marketing through Simms’s experience and expertise, along with forewords by industry legends Jay Baer and Stan Rapp.

Leading marketers, top brand executives and industry thought leaders agree: The New Inbox delivers. This is the book to read and ensure your email marketing program is ready for the challenges and opportunities that mobile, social and other new digital media present.

What the Experts Are Saying...

“I’ve learned as much about email from Simms as from any other person in the world. This is a useful, important book.” -Jay Baer, President, Convince & Convert. Co-author of “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social”

“The New Inbox is the right book at the right time. Anyone who relies on email marketing as a key sales and marketing tool would be wise to follow the advice laid out in this easy-to-read book." -Matt Blumberg, Chairman & CEO of Return Path, Chairman of the Board, Direct Marketing Association and Author, Sign Me Up

“The New Inbox articulates the type of email marketing that will win the hearts and minds of consumers: deeply integrated inbound marketing that leverages email people truly love. The result? You will turn subscribers into customers, customers into evangelists, and your email marketing will become a significantly more powerful and measurable tool in your arsenal thanks to this practical advice from Simms. “ -Brian Halligan, Co-Founder and CEO, HubSpot and Author of Inbound Marketing

"While there has been an influx of new digital communications channels in recent years, email marketing continues to be a significant driver of our business and a core way that we engage our consumers. Simms Jenkins and his book, The New Inbox, lead marketers down the path to being successful in building deeper customer relationships while integrating email with other digital platforms." -Kim Gnatt, Director, Digital Platforms & My Coke Rewards, Coca-Cola North America

“The New Inbox provides valuable insight into how email is evolving in a social and mobile world and how marketers can gain a competitive advantage by transforming their email approach.” -Trey Loughran, President, Equifax Personal Information Solutions

"Few email marketers have more experience or go deeper than Simms Jenkins. His latest book once again promises to elevate the dialog and thinking around the most powerful channel in the marketing toolbox, email. Simms Jenkins' new book dives in deeply on this critical channel and provides marketers with state-of-the-art ideas and frameworks to get the most from their programs" -Bill Nussey, CEO, Silverpop

“Yet again, Simms Jenkins has delivered a work that deserves to be read by not only every marketing practitioner but also any CEO looking to better understand the foundational nature of the email medium—especially in today’s increasingly mobile and social world. If your company is ready to stop chasing the latest shiny object and focus on permanently boosting its digital marketing ROI, buy this book!” -Jeffrey K. Rohrs, VP – Marketing Research & Education, ExactTarget & Co-Author, SUBSCRIBERS, FANS & FOLLOWERS Research Series

About the Author: Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips66, Porsche and Southern Company. The agency was recently ranked among the fastest growing private companies by Inc. Magazine.

Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April '13 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in '08). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world. His industry articles have been called one of the top 21 information sources for email marketers.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association as the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.

Jenkins serves on the eMarketing Association's Board of Advisors among other civic and professional boards. He is also a mentor at Flashpoint, a Georgia Tech startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.

Follow and connect with Simms on Twitter (@SimmsJenkins), LinkedIn, Facebook, The BrightWave Blog and his book websites at NewInboxBook.com and SimmsJenkins.com.

"About this title" may belong to another edition of this title.

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