The New Influencers

Paul Gillin and Geoffrey a Moore

Published by Quill Driver Books, 2009
ISBN 10: 1884956947 / ISBN 13: 9781884956942
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Synopsis: Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

From the Inside Flap: The New Influencers explores:


* Why social media are now so influential in consumer decisions


* How to interacting with those within the blogosphere


* How to take advantage of this new medium


* The need for complete transparency


* Strategies for both small and large businesses


* Whether your company or organization should start a blog

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Bibliographic Details

Title: The New Influencers
Publisher: Quill Driver Books
Publication Date: 2009
Binding: Trade Paperback
Book Condition: Good

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