New Perspectives in Marketing by Word-of-Mouth

Emerald Group Publishing Limited

Published by Emerald 1
ISBN 10: 1785608193 / ISBN 13: 9781785608193
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Synopsis: New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

Review: Emerald Publishing presents readers with another text in its series of Emerald Gems titles, this one focused on the contemporary use of marketing by word of mouth in various contexts throughout the world. The nine articles from a variety of academic and expert perspectives are focused on how large companies react to negative Facebook comments, measuring the power of individual messages, the role of brand love in consumer-brand relationships, and a wide variety of other related subjects. Distributed in North America by Turpin Distribution. --Annotation 2016 Ringgold Inc. Portland, OR (protoview.com)

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Title: New Perspectives in Marketing by ...
Publisher: Emerald 1
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Book Description Emerald Group Publishing Limited, 2015. Soft cover. Condition: As New. Almost new condition 2015 Edition Paperback. Published by Emerald Group Publishing Limited. ISBN: 9781785608193. Approx dims: 240mm h x 165mm w x 12mm d. Intact clean glossy condition pictorial covers with slight creasing, rubbing and signs of handling. Intact spine. 192 clean pages of English text with some graphs and tables, no inscriptions. Image shown is actual book for sale. Synopsis: New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection. Seller Inventory # ABE-1512380260695

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Paperback. Condition: New. Language: English . Brand New Book. New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection. Seller Inventory # AAZ9781785608193

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Paperback. Condition: New. Language: English . Brand New Book. New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection. Seller Inventory # AAZ9781785608193

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Book Description Emerald Publishing Limited, United Kingdom, 2015. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection. Seller Inventory # TNP9781785608193

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