New Products Management ( 11th International Edition ) ( ISBN:9781259254345 )

C.Merle Crawford, C.Anthony Di Benedetto

ISBN 10: 007802904X / ISBN 13: 9780078029042
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This is an International Edition. Brand New. Softcover/Paperback. Printed on High-Quality acid free paper. No APO and PO BOX address **Books may ship from Malaysia, USA and Australia. This is NOT the low quality India Edition**. Bookseller Inventory #

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Synopsis: Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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Bibliographic Details

Title: New Products Management ( 11th International...
Publication Date: 2015
Binding: Soft cover
Book Condition: New
Edition: International Edition

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