New Service Development | Creating Memorable Experiences

James A. Fitzsimmons

ISBN 10: 076191742X / ISBN 13: 9780761917427

Published by Sage Publications, Inc., 1999

About this Item

New Service Development | Creating Memorable Experiences | James A. Fitzsimmons | Taschenbuch | Kartoniert / Broschiert | Englisch | 1999 | Sage Publications, Inc. | EAN 9780761917427 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 106536265

Bibliographic Details

• Title: New Service Development | Creating Memorable Experiences
• Publisher: Sage Publications, Inc.
• Publication Date: 1999
• Language: English
• ISBN 10: 076191742X
• ISBN 13: 9780761917427
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 19D millimeters 229 millimeters width by 152 millimeters height by 19 millimeters depth
• Weight: 505 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.