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New Venture Creation (Sixth Edition)

Kathleen R Allen

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ISBN 10: 8131521028 / ISBN 13: 9788131521021
Published by Cengage Learning India, 2013
New Condition: New Soft cover
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PART ONE: THE OPPORTUNITY. 1. Introduction to Entrepreneurship. 2. Becoming an Entrepreneur. 3. Creativity and Opportunity. 4. Testing Business Concepts and Models. Case 1. Command Audio: Three Startups for the Price of One. Case 2. MySpace: The Rocky Evolution of a Social Media Company. PART TWO: ANALYZING FEASIBILITY. 5. Understanding the Market. 6. Understanding Product Development. 7. Building the Startup Team. 8. Understanding the Numbers. Case 3. HomeRuncom: Breaking into a Saturated Market. Case 4. The Crowne Inn: A Classic Case of a Family Business in Turmoil. PART THREE: ORGANIZING THE VENTURE. 9. Creating the Business Plan. 10. Selecting the Legal Entity. 11. Establishing an Ethical & Socially Responsible Business. 12. Structuring an Entrepreneurial Venture. 13. Understanding Production and Operations. 14. Marketing. 15. Understanding Financing. Case 5. B2P: Micro-Bioformatics Technology and Global Expansion. Case 6. Potion Inc.: Outsourcing for the Future. PART FOUR: EVOLVING THE BUSINESS. 16. Understanding Capital. 17. Managing Growth. 18. Managing Change. Case 7. 1-800-Autopsy: Giving the Dead a Voice. Case 8. Demand Media: Creating a Transformative Business. Case 9. Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc. Printed Pages: 604. Bookseller Inventory # 77607

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Bibliographic Details

Title: New Venture Creation (Sixth Edition)

Publisher: Cengage Learning India

Publication Date: 2013

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

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Same Contents as in US edition - ISBN - 9788131521021 - Printed in Asia - Expedited Shipping available -

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