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New product management (9th Edition) (Business Administration Renditions)(Chinese Edition)


ISBN 10: 7565407062 / ISBN 13: 9787565407062
New Condition: New Soft cover
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: Unknown in Publisher: Northeast University of Finance and Economics Press LLC List Price: 54.00 yuan Author: Publisher: the Dongbei University Press LLC ISBN: 9.787.565.407.062 Yema: Revision: Binding: Folio: Publication Date: 2012-5-1 time of printing: Words: new product management Goods logo: 22786443. Introduction (9th edition) In the business of new product development process as the main line. the theories and methods of marketing. the tools used in new products The idea put forward. the activities of the various stages of the concept screening. product development. market introduction. The need to integrate the development of new products for the enterprise business activities. which methods and tools to support such integration problems often encountered in practice the system integration of ideas and effective method. New product management (9th edition) classic textbook is internationally recognized product R & D and marketing integration. authoritative book discusses marketing roles and new product development in the field of new product management. Book by Merle Crawford. Anthony Di Beni Ditto forward. About the author MerleCrawford. a professor at the University of Michigan. the Digest editor of the Journal of Product Innovation Management. in the book. he discussed in detail the new products from conception to commercialization of the whole process. and stressed that a reasonable strategy and a rigorous evaluation process is the product the reliable guarantee for innovative new product concept testing. pre-assessment. evaluation. prototyping. testing. product trials. market analysis. financial analysis. market ready. total evaluation and reflective evaluation system. Anthony DiBenedetto. Temple University marketing professor. its outstanding research and education experience. a number of teaching awards Temple University. At the same time. he is also the International Technology Management Association awarded the World Innovation and Technology 50 . more than 100 articles published in the top journals. Directory of articles opportunity to identify and select Chapter 1 Introduction 1.1 Introduction 1.2 Why is this important area worthy of study the 1.3 as students. should pay attention to what the particular problems 1.4 What are the new products and new products. how to be successful 1.5 What is a new service . Business products and Globalization products 1.6 this area is composed by the basic idea or concept 1.7 most of the real innovation does not come from small companies and inventors. 1.8 new product management is an art or a science 1.9 this field Glossary of Terms 1.10 new product areas to provide employment opportunities which work 1.12 1.11 book do these work really helpful 1.13 Chapter Summary 1.14 Application of Chapter 2 of the new product process 2.1 Introduction 2.2 highlighter story 2.3 Basic new 2.10 Application of 2.11 Case 2.4 concept of life cycle of the product process 2.5 accelerate market leaders 2.6 What is a new service 2.7 What is new advent of 2.8 on the new product process 2.9 Chapter Summary Final Thoughts: Tastykake Seables 2.12 Case of: The Lvgcor heart Chapter 3 pump opportunities to identify and select: strategic planning of new products 3.1 Introduction 3.2 Why do we need strategic planning 3.3 3.5 product innovation charter companies company strategy 3.4 new product strategy investment 3.6 3.7 New Product of how to prepare the product innovation charter the strategy matching 3.8 Chapter Summary 3.9 Application of 3.10 cases: 3.11 Case of Kellogg's new product strategy: Microsoft Windows 95 articles ready and feasible method concept concept proposed Chapter 4 4.1 Introduction 4.2 concept prepared 4.3 concept 4.4 two 4.7 application practice of the concept of basic channels 4.5 collected 4.6 Chapter Summary 4.8 Case Study: Chapter 5. the concept of the toy ind. Bookseller Inventory # EJ024125

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Title: New product management (9th Edition) (...

Binding: paperback

Book Condition:New

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