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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

Higham, William

22 ratings by Goodreads
ISBN 10: 0749454504 / ISBN 13: 9780749454500
Published by Kogan Page, 2009
Used Condition: Fine Hardcover
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Bibliographic Details

Title: The Next Big Thing: Spotting and Forecasting...

Publisher: Kogan Page

Publication Date: 2009

Binding: Hardcover

Book Condition: Fine

About this title


Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.  Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them.  Find out about new market trends spotted by the author, including the Come Together” trend, the Gender Blending” trend, and more.

About the Author:

William Higham is a trends expert.  An experienced consultant, he undertakes a vast number of trend-related projects, such as writing trend reports and running trend workshops for clients such as Virgin, the BBC, Barclays, and Budweiser.  He has led research campaigns to discover and quantify new trends and regularly speaks on trends at conferences throughout the world.

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