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Then & Now

Ruscha, Ed

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ISBN 10: 3865211054 / ISBN 13: 9783865211057
Published by Steidl, 2005
Condition: Fine Hardcover
From MODLITBOOKS (San Francisco, CA, U.S.A.)

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About this Item

First edition, first printing, Signed by Ed Ruscha. A fine clean tight copy in fine cardboard slipcase as issued. Ed Ruscha's massive (12.5 inches by 17.5 inches, 7 pounds!) most recent Artist Book. This is Ruscha's first Artist Book since 1978. The scale and production of this work is exceptional. Re-visiting the theme of his popular "Every Building on the Sunset Strip", this work illustrates in amazing detail both sides of Hollywood Blvd with each side of the Blvd shot in both 1973 and then again in 2004. Literally thousands of photographs, most in color, laid out side by side. make up the near continous Blvd. Oversized oblong cloth in publisher's printed cardstock slipcase as issued. Uncommon signed. Bookseller Inventory # 001250

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Bibliographic Details

Title: Then & Now

Publisher: Steidl

Publication Date: 2005

Binding: Cloth

Book Condition:Fine

Dust Jacket Condition: Fine Slipcase

Signed: Signed by Artist

Edition: First Edition

About this title


Between 1963 and 1978, Ed Ruscha produced 18 small artists' books. Usually self-published in small print-runs, these publications have become seminal works in the history of Conceptual art and the photography book. Then & Now is the first artist's book that Ruscha has made since 1978. One of the most famous of Ruscha's books from that early period is Every Building on the Sunset Strip--a famous stretch of real estate along Sunset Boulevard--published in 1966. In July, 1973 he followed the same procedure when he photographed on Hollywood Boulevard. Loading a continuous strip of 30 feet of Ilford FP-4 black & white film into his Nikon F2 and then mounting it on a tripod in the bed of a pickup truck, he drove back and forth across the 12 miles of street shooting both the north and south sides of its entire length. The negatives were developed, contact sheets were made, and the materials placed in storage. 30 years later, in 2003, a digital record of Hollywood Boulevard was created and it served as a reference guide for the traditional film/still documentary of 2004. For this shoot, the same type of camera equipment was used to re-photograph the street on 35mm color-negative film. The resulting material of both shoots--4,500 black & white and 13,000 color images--have been scanned and digitally composed into four panoramics of the complete 12 miles. In Then & Now, the original 1973 northside view is shown along the top of the page and juxtaposed with its 2004 version. The panoramics face each other and they are aligned. The result is what Ruscha refers to as “a piece of history... a very democratic, unemotional look at the world.” Whilst it is a significant historical document which succinctly conflates and renders the passage of time, it is also a project which spans the career of one of the truly original artists of our time and brings his work full circle.

About the Author:

Ed Ruscha was born in Omaha, Nebraska in 1937 and grew up in Oklahoma City, Oklahoma from 1941 to 1956. He moved to Los Angeles, California and attended Chouinard Art Institute from 1956 to 1960. His work has been exhibited internationally and is represented in major museums and private collections throughout the world. In 2001, Ruscha was elected to The American Academy of Arts & Letters as a member of the Department of Art. He has been chosen by the U.S. Department of State to represent the United States at the 2005 Venice Biennale. This season Steidl is also publishing the Edward Ruscha Catalogue Raisonne of the Paintings Volume Two: 1971-1982.

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