Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

John Sculley and John A. Byrne

Published by Harpercollins, 1987
ISBN 10: 0060157801 / ISBN 13: 9780060157807
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Synopsis: ODYSSEY 1987 FIRST EDITION

From Library Journal: The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1987 Reed Business Information, Inc.

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Title: Odyssey: Pepsi to Apple : A Journey of ...
Publisher: Harpercollins
Publication Date: 1987
Binding: Hardcover
Book Condition: Used: Good

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