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Ogilvy on Advertising

Ogilvy, David

5,973 ratings by Goodreads
ISBN 10: 1853756156 / ISBN 13: 9781853756153
Published by Prion Books Ltd
New Condition: New Soft cover
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About this Item

2007. New Ed. Paperback. The author is a well known and respected as the most successful adman of all time. In this book, he gives advice to young hopefuls and veterans of the industry wanting to improve their success rate. Num Pages: 224 pages, colour/duotone photographs. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 184 x 16. Weight in Grams: 614. 224 pages, colour/duotone photographs. A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Cateogry: (P) Professional & Vocational. BIC Classification: KJSA. Dimension: 241 x 184 x 16. Weight: 612. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781853756153

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Bibliographic Details

Title: Ogilvy on Advertising

Publisher: Prion Books Ltd

Binding: Soft cover

Book Condition:New

About this title

Synopsis:

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

From the Inside Flap:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

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