Online Information Search for Experience Goods
Paperback. 92 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.There is an ongoing research for a more effective communication of product information in the online context. Communicating effectively such information has major influence over consumers behavioral intentions and it becomes a challenge for academia and online retailers when it comes to experience goods. This research paper aims to better understand and identify the patterns that will enhance the information communication towards consumers, by reinforcing their trust, their informational satisfaction and their intention to purchase the good. The findings are of major managerial importance and academic significance. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783843364546
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About the Author: I come from Greece, I am citizen of the whole world and I love education. I studied Marketing in the Erasmus School of Economics and I am working on making innovative ideas happen. I have interest in space, education, technology and the environment. I dedicate this research to all the people that helped me with my studies.
Title: Online Information Search for Experience ...
Publisher: LAP LAMBERT Academic Publishing
Book Condition: New
Book Type: Paperback
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