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Online Retailing in China: Sellers on the C2c Market

Johanna Atterby

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ISBN 10: 3846536806 / ISBN 13: 9783846536803
Published by LAP LAMBERT Academic Publishing
New Condition New Paperback
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Paperback. 56 pages. Dimensions: 8.7in. x 5.9in. x 0.1in.China, with the biggest internet population in the world, has during the past few years experienced a new internet phenomenon; the shopping website Taobao. Taobao, which literary means searching for treasure in Chinese, is a platform for online retailing, similar to the American website eBay. This is where millions of young Chinese meet everyday to buy and sell basically anything from clothes and electronics to travel- and webdesign services. But instead of posting random objects, the individual sellers display their products and services on their own customized page; a Taobao shop. This thesis discussed the motives behind opening and running a Taobao shop and if it can be compared to entrepreneurial activity, and if so, what kind of entrepreneurial activity. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783846536803

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China, with the biggest internet population in the world, has during the past few years experienced a new internet phenomenon; the shopping website "Taobao". Taobao, which literary means "searching for treasure" in Chinese, is a platform for online retailing, similar to the American website eBay. This is where millions of young Chinese meet everyday to buy and sell basically anything from clothes and electronics to travel- and webdesign services. But instead of posting random objects, the individual sellers display their products and services on their own customized page; a Taobao shop. This thesis discussed the motives behind opening and running a Taobao shop and if it can be compared to entrepreneurial activity, and if so, what kind of entrepreneurial activity.

About the Author: Johanna Atterby recently graduated from Uppsala University in Sweden, with a master in Business and Economics and a bachelor in Chinese. She moved to China in 2007 to learn Chinese at Peking University where she studied for three years. After graduation she moved back to Beijing where she now lives and works.

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Bibliographic Details

Title: Online Retailing in China: Sellers on the ...

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

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