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Online PR and Social Media for Experts, 5th Ed. (Illustrated): Develop your reputation, get found, and attract a following

Craig, Randall M

3 ratings by Goodreads
ISBN 10: 147527940X / ISBN 13: 9781475279405
Published by CreateSpace Independent Publishi, 2012
Used Condition: Good Soft cover
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About this Item

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Bibliographic Details

Title: Online PR and Social Media for Experts, 5th ...

Publisher: CreateSpace Independent Publishi

Publication Date: 2012

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.

In this book, learn key skills, including...

  • How to prevent others from hijacking your identity on aggregator web sites.
  • How an Anchor and Outpost strategy can significantly increase your exposure – and your search engine ranking.
  • How to develop your own YouTube Channel.
  • How to have your blog entries automatically appear within Amazon.com.
  • How to update your "status" on all of the social networking sites (and Twitter) with one click.
  • How to use QR Codes to help drive real-world users to your site.
  • How pay-per-click advertising fits into the mix.
  • Which PR sites you should join – and which you should not.
  • How to use Social Bookmarking to extend your time investment even further.
  • How to monitor your reputation.
  • How to significantly cut down your maintenance time by using the hidden integration power of the social networks.
And much, much more! You have spent an entire career developing your expertise...why not let people know about it? Note: This is the fifth edition, fully illustrated version. The Kindle version has the same content, but only several illustrations.

About the Author:

Randall Craig has been advising on Web Strategy since 1994, when he put several major market newspapers online. He lectures at the Schulich School of Business, writes a blog on the Huffington Post, and is the host of Professionally Speaking TV. He is the author of six books, has appeared on numerous TV and radio shows, and has been profiled in all national media. Randall serves on the national board of the Canadian Association of Professional Speakers, and has earned a CFA, MBA, CMC, and a Black Belt in karate. Randall currently is the President of 108 IdeaSpace, and can be reached at www.RandallCraig.com and www.108ideaSpace.com.

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