The Opinion Makers: An Insider Exposes the Truth Behind the Polls

David W. Moore

Published by Beacon Press, 2009
ISBN 10: 0807042331 / ISBN 13: 9780807042335
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Synopsis: With a new afterword by the author

Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

About the Author: David W. Moore is a senior fellow at the Carsey Institute at the University of New Hampshire and a former senior editor of the Gallup Poll. The author of two previous books, How to Steal an Election and The Superpollsters, Moore has also written for the New York Times, U.S. News & World Report, TalkingPointsMemo.com, and Pollster.com. He lives in Durham, New Hampshire.


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Title: The Opinion Makers: An Insider Exposes the ...
Publisher: Beacon Press
Publication Date: 2009
Binding: Paperback
Book Condition: Used: Good

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