150 pages are clean and unmarked. First edition, inscribed by one of the authors. Octavo size 6 1/2" x 9 1/4". Bookseller Inventory #
Synopsis: The science of brand building is typically identified with business products and services, but this book explains how personal and professional relationships can also be seen -- and managed -- in this very practical light. The authors present ""personal brand management"" as a real-life tool that creates and reinforces strong, enduring relationships fueled by core values and beliefs. Readers will gain more effective ways to communicate, techniques to understand and build powerful relationships, and guidelines to help them stay on course as they continually refine and improve their relationships.
From the Inside Flap: Living Your Personal Brand – The Key to Enduring Individual and Business Success
Brand building is typically identified with businesses, but personal and professional relationships can also be seen—and managed—by these practical and proven techniques. It’s not enough to simply paste on a superficial veneer. Brands, like special relationships, are real and make a difference. Just as the greatest business brands succeed through authenticity, your personal brand must reflect a sense of purpose, vision and values that truly embodies the real you.
David McNally and Karl Speak will show you how to create just such a personal brand. Using powerful techniques refined in the heat of business competition, they’ll guide you in defining and building a personal brand that is strong because it is distinctive, relevant, and consistent. A strong personal brand will enrich you personally as well as professionally. This book provides:
· An in-depth understanding of the principles of successful brand building—in any context
· Practical tools to build and manage powerful relationships in all aspects of your life
· Strategies for aligning your personal brand values with your employer’s brand values and making brand building a successful endeavor for you and the organization
· Advanced personal brand management techniques to help you stay on course as you continually refine and improve your unique personal brand.
Personal brand management will help you become more successful by building special relationships that allow you to get credit for who you really are and what you believe in. By daring to be your own brand you get to be more of who you are, not less – the most authentic strategy for success throughout your life.
“Be Your Own Brand gets right to the heart of how people can become a powerful, creative force in their own lives.”
—Bill Rutherford, Chief Financial Officer, Eastern Group, Hospital Corporation of America
Be Your Own Brand David McNally and Karl Speak start from the premise that a brand is a relationship, not a statement. And a personal brand is a special type of relationship, fueled by a strong belief system and tied to an emotional connection. Companies and products with strong brands are always the most successful in their industries. Strong, enduring personal relationships are every bit as sound and satisfying. Using the proven principles of successful brand building, McNally and Speak will show you how to build the kind of enduring, resilient relationships that can drive personal as well as professional success.
In an accessible style, Be Your Own Brand presents a new and compelling brand-development model—“personal brand management”—to help you succeed by building on your own unique values and beliefs. These “branded” relationships will let you be more of who you are, not less, in all facets of your life. And Be Your Own Brand will help you create relationships that, like the best brands in the world of business, truly stand the test of time. This innovative brand development approach will also benefit companies and organizations of all types by harnessing the power of the individual to ignite the collective brand building power inside the organization.
David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops™, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London’s renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.
Title: Be Your Own Brand: A Breakthrough Formula ...
Publisher: San Francisco, California, U.S.A.: Berrett-Koehler Pub
Publication Date: 2002
Book Condition: Fine
Edition: 1st Edition
Book Description Berrett-Koehler Publishers, 2002. Book Condition: Good. 1st. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP11193233
Book Description Berrett-Koehler Publishers, 2002. Book Condition: Good. 1st. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP76650081
Book Description Berrett-Koehler Publishers, 2002. Book Condition: Very Good. 1st. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP8928808
Book Description Berrett-Koehler Publishers, 2002. Book Condition: Good. 1st. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92112894
Book Description Berrett-Koehler Publishers. Hardcover. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2705258309
Book Description Berrett-Koehler Publishers. Hardcover. Book Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Bookseller Inventory # 2808694144
Book Description Berrett-Koehler, 2002. Hardcover. Book Condition: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your book case after reading but may not be suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Bookseller Inventory # mon0002509797
Book Description Berrett-Koehler Publishers, Incorporated. Hardcover. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G1576751414I3N00
Book Description Berrett-Koehler Publishers, Incorporated. Hardcover. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G1576751414I3N00
Book Description Berrett-Koehler Publishers, Incorporated. Hardcover. Book Condition: Good. Dust Cover Missing. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G1576751414I3N01