Synopsis: Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
About the Author: Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What’s Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.
Title: POP!: Create the Perfect Pitch, Title, and ...
Publication Date: 2009
Book Condition: Used: Good
Book Description Paperback. Book Condition: Fine. Bookseller Inventory # GOR008289164
Book Description TarcherPerigee. Paperback. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2782159564
Book Description TarcherPerigee. Paperback. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2810105377
Book Description Penguin Publishing Group. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0399533613I3N00
Book Description Penguin Publishing Group. Paperback. Book Condition: Fair. Bookseller Inventory # G0399533613I5N00
Book Description Penguin Publishing Group. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0399533613I3N00
Book Description Penguin Publishing Group. Paperback. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0399533613I3N00
Book Description TarcherPerigee. PAPERBACK. Book Condition: Good. 0399533613 Ships promptly. Bookseller Inventory # GTF3794GAGG080917H0045A
Book Description Perigee Trade, 2009. Paperback. Book Condition: Good. Somewhat damaged. May have bumped corner, torn dust cover, folded pages, light dust soil, remainder mark, price sticker. Leaves our warehouse same or next business day. Most continental U.S. orders lead time 4-10 days. International - most countries 10-21 days, others 4 weeks. Bookseller Inventory # mon0000839963
Book Description TarcherPerigee. Book Condition: Acceptable. A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes in pen or highlighter. This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Bookseller Inventory # O-027-04087