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PR Rules: The Playbook

Hope Katz Gibbs, Kathleen McCarthy, Michael Glenwood Gibbs

ISBN 10: 0991301684 / ISBN 13: 9780991301683
Published by Inkandescent Publishing Company, 2014
Used Condition: Good
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Bibliographic Details

Title: PR Rules: The Playbook

Publisher: Inkandescent Publishing Company

Publication Date: 2014

Book Condition:Good

Edition: 1st Edition.

About this title


So you have started a company, and you have big ambitions for it but you do not have a PR budget to match. Should you blow your marketing budget trying to get featured in The Wall Street Journal? Throw a party and hand out discount coupons to attendees? Or skip PR and marketing all together and trust that word of mouth will be sufficient to let potential customers know about your business?

The answer, says PR expert Hope Katz Gibbs, is none of the above. The simple fact is that many small-business owners cannot afford to hire a PR agency, Gibbs realizes. So they need the most affordable, least time-consuming way to promote their business.

That is why she penned PR Rules: The Playbook The Entrepreneurs Guide to Supersizing Your Small Business With the 8 Steps to PR Success.

Available August 18, the 178-page interactive guidebook offers her trademark 8 Steps to PR Success, which any small-business owner can immediately put into action.

Being quoted in the news is no longer enough to get a company the visibility it needs to grow, insists Gibbs, a journalist-turned-PR specialist, who has helped hundreds of business owners increase visibility since founding Inkandescent Public Relations in 2001.

Packed with easy-to-follow tips, suggestions from experts, and thought-provoking exercises, PR Rules: The Playbook, is a hands-on primer to help you create and manage a strong PR and marketing campaign.

Now, every entrepreneur who wants to take a DIY approach to PR can take a page from The Playbook.

Beautifully crafted with hundreds of illustrations by award-wining designer/illustrator Michael Glenwood Gibbs, the book has three sections:

Part 1: Understanding the PR Playing Field. What is the difference between PR, marketing, advertising, social media, and sales? Eight well-known experts in each industry explain the tools of the trade.

Part 2: The 8 Steps to PR Success. Discover how to create a stunning website, master the art of newsletter writing, get in the news, and more with hands-on exercises you can play with, master, and apply to your own business.

Part 3: Case Studies and Inkandescent Insights. Learn from eight successful entrepreneurs, including the Life is good, Inc., co-founder Bert Jacobs; Tony Award-winning playwright Ridley Pearson; questionnaire creator Helen Fisher; and Fast Company magazine co-founder Alan Webber, a 2014 candidate for governor of New Mexico.

The difference between a successful PR campaign and one that falls flat is finessing the tools with style and grace while knowing what to do each day to maximize your visibility, she concludes. The result: your business glows, and grows.

About the Author:

Journalist, publicist, author, and entrepreneur Hope Katz Gibbs is the founder of The Inkandescent Group, LLC, which has helped hundreds of entrepreneurs, educators, authors, and small-business owners increase their visibility through her PR and book publishing services. Gibbs has won awards for her feature articles and columns, which have appeared in The Washington Post, USA Today, The Miami Herald, Costco Connection, and dozens of other business, education, and general-interest magazines, newsletters, and blogs.

A University of Pennsylvania alumnus, Gibbs entered the PR business in 2001, when she put her graduate studies in educational leadership at The George Washington University to work and became the director of communication for the City of Fairfax Schools in Northern VA. Soon after, her PR client list expanded to include the international futurist think tank Social Technologies, based in her stomping ground of Washington, DC.

PR Rules: The Playbook, available August 18, 2014, is the first book published through the Inkandescent Publishing Company. Its first ebook is Wealth Management Rules, by Rita Cheng and Hope Katz Gibbs, which is available through Amazon Kindle.

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