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Packaging Design: Successful Product Branding from Concept to Shelf

Klimchuk, Marianne R.; Krasovec, Sandra A.

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ISBN 10: 047172016X / ISBN 13: 9780471720164
Published by John Wiley & Sons, Hoboken, NJ, 2006
Used Condition: Very Good Hardcover
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About this Item

Complete number line from 1 to 10; some edge wear to boards; otherwise a solid, clean copy with no marking or underlining; well illustrated with both black and white and color photographs; also black and white line drawings. Bookseller Inventory # 006293

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Bibliographic Details

Title: Packaging Design: Successful Product ...

Publisher: John Wiley & Sons, Hoboken, NJ

Publication Date: 2006

Binding: Hardcover

Book Condition:Very Good

Dust Jacket Condition: No Jacket as Issued

Edition: American First

About this title


How to create packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.

Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines

About the Author:

MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.

SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.

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