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Packard: A History of the Motor Car and the Company

Kimes, Beverly Rae (Editor)

5 ratings by Goodreads
ISBN 10: 0915038110 / ISBN 13: 9780915038114
Published by Automobile Quarterly, Kutztown, Pennsylvania, 1978
Hardcover
From White Raven Books (Ypsilanti, MI, U.S.A.)

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About this Item

Profuse illustrations with many in color; Blue cloth, silver spine title, silver cover device, & pale peach endpapers/pastedown; An almost fine copy in an almost fine dust jacket; 828 pages. Size: 9.25"x8" Oblong. Bookseller Inventory # FG40806

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Bibliographic Details

Title: Packard: A History of the Motor Car and the ...

Publisher: Automobile Quarterly, Kutztown, Pennsylvania

Publication Date: 1978

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis:

From the Preface: It was in late 1972 when thoughts at Automobile Quarterly turned to Packard. To Packard as a book, that is. Packard had been on our minds for a long time before that. On July 2nd of 1962 by official decree of the Studebaker-Packard board of directors the name Packard died because, as a company spokesman said, it no longer held magic...Ten years later the "proud name of Packard" remained no less compelling to us. And to virtually everyone else who cared about superb automobiles; the passage of time had utterly negated the contention that the name held no magic. But remaining, too, were the "many and varied suppositions as to why the Packard motorcar is no longer with and the unanswered questions" which we noted in 1962 would "keep Packard mourners busy for years." We hope this book will answer them. But it is equally the intention of this volume to celebrate the life of Packard as to examine the reasons for its death. For Packard seems to use to be much more than an automobile. There has always been an intangibility about it, as once intriguing yet definable. For nearly a half century the motorcars from East Grand Boulevard provided a metaphor for that strata of the contemporary social scene which reflected the finest that was America.

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