0749473606 *Clean, Unmarked Copy. Bookseller Inventory #
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?
Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape. Packed with real-world examples of campaigns from companies including Sony, Red Bull and HP, the book also contains practical advertising and branding templates and toolkits.
Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future predictions.
Book Description: A guide to modern advertising ideas: what they are, where they come from and how they are evolving
Title: Paid Attention: Innovative Advertising for a...
Publisher: Kogan Page
Book Condition: Fine
Book Description Condition: Acceptable. May have some shelf-wear due to normal use. Seller Inventory # 0KVBKD00672E
Book Description Condition: Good. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Seller Inventory # 3U1CFW000CZZ
Book Description Condition: Acceptable. Will show clear signs of use and may include ONE or MORE of the following: water damage to pages, loose binding, loose pages, worn, bent or torn covers. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Seller Inventory # 3U1AIM0035JW
Book Description 2015. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # KB-9780749473600
Book Description Kogan Page 4/28/2015, 2015. Paperback or Softback. Condition: New. Paid Attention: Innovative Advertising for a Digital World. Book. Seller Inventory # BBS-9780749473600
Book Description Kogan Page. PAPERBACK. Condition: Fine. 0749473606 Unread copy in like new condition. Seller Inventory # Z0749473606Z1
Book Description Kogan Page Ltd, United Kingdom, 2015. Paperback. Condition: New. Language: English . Brand New Book. As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today s cluttered marketplace. Seller Inventory # AAS9780749473600
Book Description Kogan Page, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0749473606
Book Description Kogan Page. PAPERBACK. Condition: New. 0749473606 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.7. Seller Inventory # OTF-S-9780749473600
Book Description Kogan Page 2015-04-03, Philadelphia, PA, 2015. paperback. Condition: New. Seller Inventory # 9780749473600