Paul Rand : A Designer's Art

Paul Rand, essays

Published by Yale University Press, 1985
ISBN 10: 0300082827 / ISBN 13: 9780300082821
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Synopsis: Paul Rand: A Designer's Art brings together many of Rand's best essays on design and a wide selection of his brilliant graphic work from the thirties to the present. The book begins with a newly revised version of his classic 1947 text, Thoughts on Design, and moves on to his subsequent work in advertising design, corporate identity, design teaching, and typography - areas in which he continues to do exemplary and inventive work. Among the topics he explores are the role of humor in design, the trademark (the most ubiquitous of Rand's trademarks are those of IBM, ABC, UPS, and Westinghouse), design and the play instinct, the complexity of color, the role of symbols, the art of the package, and the politics of design. Each of the essays is illustrated with examples of Rand's work - posters, book jackets, product advertisements, corporate trademarks, packaging, interiors - as well as the work of artists he admires.
For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening.

About the Author: Paul Rand was one of the world's leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both published by Yale University Press.

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Bibliographic Details

Title: Paul Rand : A Designer's Art
Publisher: Yale University Press
Publication Date: 1985
Binding: Soft cover
Book Condition: Fine
Dust Jacket Condition: No Jacket

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