Wrappers. Bookseller Inventory # 78222
Synopsis: Paul Rand: A Designer's Art brings together many of Rand's best essays on design and a wide selection of his brilliant graphic work from the thirties to the present. The book begins with a newly revised version of his classic 1947 text, Thoughts on Design, and moves on to his subsequent work in advertising design, corporate identity, design teaching, and typography - areas in which he continues to do exemplary and inventive work. Among the topics he explores are the role of humor in design, the trademark (the most ubiquitous of Rand's trademarks are those of IBM, ABC, UPS, and Westinghouse), design and the play instinct, the complexity of color, the role of symbols, the art of the package, and the politics of design. Each of the essays is illustrated with examples of Rand's work - posters, book jackets, product advertisements, corporate trademarks, packaging, interiors - as well as the work of artists he admires.
For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening.
About the Author: Paul Rand was one of the world's leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both published by Yale University Press.
Title: Paul Rand : A Designer's Art
Publisher: Yale University Press
Publication Date: 1985
Binding: Soft cover
Book Condition: Fine
Dust Jacket Condition: No Jacket
Book Description Condition: Acceptable. This is a paper back book. The cover or pages have curled corners. The pages have normal wear. We ship Monday-Saturday and respond to inquries within 24 hours. Seller Inventory # 3O6EL8002AHL
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009082994
Book Description Yale University Press, 2000. Paperback. Condition: Used: Good. Seller Inventory # SONG0300082827
Book Description YALE UNIVERSITY PRESS, 2000. Trade Paperback. Condition: Good. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Arts and Entertainment>Art>Artists. Book: USED, Good. Bookseller Inventory # 02978030008282103. Seller Inventory # 02978030008282103
Book Description Yale University Press 2000-09-11, 2000. Paperback. Condition: Good. 0300082827. Seller Inventory # 546519
Book Description Yale University Press, 2000. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P020300082827
Book Description Yale University Press, 2000. Paperback. Condition: Used: Very Good. Clean tight and unmarked softcover Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal. Seller Inventory # 72349
Book Description Yale University Press. PAPERBACK. Condition: New. 0300082827 New Condition. Seller Inventory # NEW7.0070866
Book Description Yale University Press, 2000. Paperback. Condition: Like New. Almost new condition. Seller Inventory # P010300082827
Book Description Yale University Press, 2000. Paperback. Condition: New. Never used!. Seller Inventory # P110300082827