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Penang as the World Heritage City

Anees Janee Ali

ISBN 10: 3838388895 / ISBN 13: 9783838388892
Published by LAP Lambert Academic Publishing
New Condition: New Soft cover
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Paperback. 268 pages. Dimensions: 8.7in. x 5.9in. x 0.6in.This book explores the dimensions of Cultural Traits and Heritage tourism in Penang. Penang is attractive to tourists because of its uniqueness, heritage and it is a cultural city with multi- racial ethnic population. Lack of knowledge and experience, combined with different interest may cause the tourism industry collapse. Cultural Traits and Heritage tourism is discussed as Penangs opportunity to create tourism platform where resources and market would be kept and at the same time, competition with other World Heritage Cities will be created. Cultural Traits and Heritage recently has become an important topic and concept to tourism development especially in Penang since Penang was awarded as the World Heritage City by UNSECO in July 2008. Hence, in this research, it proposes the links of self representation to current desired outcomes of Penangs distinctiveness and sustainability of Penang UNESCO award. At the same time, the model also tests how these outcomes influence the destination ability to meet tourists expectations and how Penang should act in competing in the global heritage tourism industry. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783838388892

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Bibliographic Details

Title: Penang as the World Heritage City

Publisher: LAP Lambert Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

This book explores the dimensions of Cultural Traits and Heritage tourism in Penang. Penang is attractive to tourists because of its uniqueness, heritage and it is a cultural city with multi- racial ethnic population. Lack of knowledge and experience, combined with different interest may cause the tourism industry collapse. Cultural Traits and Heritage tourism is discussed as Penang''s opportunity to create tourism platform where resources and market would be kept and at the same time, competition with other World Heritage Cities will be created. Cultural Traits and Heritage recently has become an important topic and concept to tourism development especially in Penang since Penang was awarded as the World Heritage City by UNSECO in July 2008. Hence, in this research, it proposes the links of self representation to current desired outcomes of Penang''s distinctiveness and sustainability of Penang UNESCO award. At the same time, the model also tests how these outcomes influence the destination ability to meet tourists'' expectations and how Penang should act in competing in the global heritage tourism industry.

About the Author:

Jeila Soleimani (the main authour, jila.soleimani@gmail.com) has finished her MBA in June 2010. Nowadays, she is working as the Human Resource Manager at Safir English School in Tehran, Iran. Anees Janee Ali (aneesali15@yahoo.com) is a lecturer at School of Management,Universiti Sains Malaysia.

Jeila Soleimani (the main authour, jila.soleimani@gmail.com) has finished her MBA in June 2010. Nowadays, she is working as the Human Resource Manager at Safir English School in Tehran, Iran. Anees Janee Ali (aneesali15@yahoo.com) is a lecturer at School of Management,Universiti Sains Malaysia.

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