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The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

Chandler Burr

Published by Tantor
ISBN 10: 1400106575 / ISBN 13: 9781400106578
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Title: The Perfect Scent: A Year Inside the Perfume...

Publisher: Tantor

Binding: No binding

Book Condition: New

Book Type: Audio CD

Description:

Audio CD. Dimensions: 6.4in. x 5.5in. x 1.1in.No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumesone created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc. , a giant international corporation. We follow Cotys mating of star power to the marketing of perfume, watching Sex and the Citys Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez Does she have the international fan base to drive worldwide sales In Paris at the elegant Herms, we see Jean Claude Ellena, his companys new head perfumer, given a challenge: he must create a scent to resuscitate Hermss perfume business and challenge le monster of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs The answer lies in Burrs informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9781400106578

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Synopsis: No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes?one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?

In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monster of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.

About the Author: Chandler Burr is the New York Times perfume critic and the author of The Emperor of Scent: A Story of Perfume, Obsession, and the Last Mystery of the Senses.

Mel Foster has narrated over 150 audiobooks and has won several awards. Twice an Audie finalist for 1864: Lincoln at the Gates of History by Charles Bracelen Flood and Finding God in Unexpected Places by Philip Yancey, he won for the latter title.

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