Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #
Synopsis: How to tell if-and how much-CRM is working in your firm
Enthusiastically adopted by many firms as the way of the future, Customer Relationship Management is now facing its toughest challenge yet: the company evaluation. Measuring what gains CRM has made for your company, if any, is sound business. And Performance-Driven CRM lets you determine how sound your investment in CRM has been, with practical tools for measuring and monitoring CRM initiatives and its impact on operations and the bottom line. Fully equipped with questionnaires, assessment tools, exercises, and action plans, the book also contains case studies and best practice examples from PricewaterhouseCoopers's global CRM practice, including FedEx, NEC, and Sears. With tips on e-business applications, the book describes how to use Web tools in research and what to measure in an Internet environment. This is an ideal resource for measuring-and maximizing-the return on your firm's CRM investment.
From the Inside Flap: There is no doubt that in today's business environment, it is becoming increasingly difficult to manage customer relationships profitably. In response, most major organizations have embraced CRM as the way of the future and have invested millions of dollars in CRM technology and processes.
But the hard fact is that, inadvertently, most CRM initiatives fail, crashing upon the rocks of duplicated effort, incompatible business solutions, wasted investment, and an increasingly inconsistent customer experience. But it does not need to happen this way.
CRM can indeed be a powerful strategy, but knowing what it is and what it can do is simply not enough. That's where Performance Driven CRM comes in. It goes beyond what CRM is and what it can do for your organization, and offers a proven approach that shows clearly and quantifiably how to accomplish your CRM vision. But it doesn't stop there.
Performance Driven CRM:
Title: Performance-Driven CRM: How to Make Your ...
Publication Date: 2002
Book Condition: Good
Book Description Wiley, 2002. Book Condition: Very Good. 1st. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP32992926
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR003625595
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G0470831618I4N00
Book Description Wiley, 2002. Book Condition: Good. 1st. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP94482109
Book Description Paperback. Book Condition: Good. Bookseller Inventory # TT01438181B
Book Description John Wiley & Sons, 2002. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0470831618
Book Description Wiley, 2002. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. 0470831618. Bookseller Inventory # IM228783
Book Description Wiley, 2002. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P020470831618
Book Description Wiley, 2002. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110470831618
Book Description John Wiley & Sons Inc, 2002. Hardcover. Book Condition: Brand New. 1st edition. 320 pages. 9.25x6.25x0.75 inches. In Stock. Bookseller Inventory # zk0470831618