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Your Personal Brand: Your Power Tool to Build Career Integrity

Kevin Iwamoto

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ISBN 10: 1537001302 / ISBN 13: 9781537001302
Published by CreateSpace Independent Publishing Platform, 2016
Used Condition: Good Soft cover
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Bibliographic Details

Title: Your Personal Brand: Your Power Tool to ...

Publisher: CreateSpace Independent Publishing Platform

Publication Date: 2016

Binding: Paperback

Book Condition: Good

Edition: 1.

About this title


A personal brand says a lot about who you are and how you conduct business. It reflects your cherished beliefs and values. It demonstrates your ethics to colleagues, employees, business partners and customers. In Your Personal Brand: Your Power Tool to Build Career Integrity, Kevin Iwamoto, GLP, GTP, offers valuable guidance on creating and maintaining a personal brand throughout your career. Iwamoto has an uplifting, positive message about living (not just talking about) your brand. To demonstrate how a good brand pays a multitude of dividends, he shares his brand-building experiences over the course of his 25-year career as an executive in the global business travel and meeting industry. In an age when rude behavior – often by public figures – seems almost fashionable, Iwamoto proclaims that treating others as you would have them treat you is still the golden rule for keeping your integrity and your personal brand intact.Says Iwamoto: "My vision statement is: If you want respect – respect others. When you learn something – share it. When your friends and family need you – be there. Love and live life unconditionally and without regret. Everything I do reflects that statement. It helps me maintain my brand integrity on both a personal and professional level."In this book, Iwamoto offers both strategic wisdom and practical tips for creating and nurturing a brand by: - Stepping out of your comfort zone and building a professional network- Mastering social media to communicate and maintain your brand - Achieving new career milestones and fulfilling dreams with continuing education- Paying back the blessings you’ve received - Winning gracefully ... and with your ethics intact- Repairing damage to your brand- Leading with service as your highest goal- Helping others through mentorship ... a rewarding experience for both the mentor and mentee Your Personal Brand: Your Power Tool to Build Career Integrity is your blueprint for achieving your best in your professional life.

About the Author:

Kevin Iwamoto, GLP, GTP, has enjoyed over 35 years in the travel industry. He is considered one of the original founders of Strategic Meetings Management (SMM), and is acknowledged globally as a leading subject matter expert in the discipline. Kevin is a former President & CEO of the Board of Directors for the Global Business Travel Association (GBTA), and is a highly sought speaker in the business travel and meeting and event industries. Iwamoto has been honored with every major business travel industry accolade, including most recently being named one of the Top 25 Most Influential People in The Meetings Industry from Successful Meetings magazine. In 2016, GBTA named him a Corporate Top 100 Honoree as Past President; MeetingsNet magazine named him a Top 20 “Changemaker”; and Meeting Professionals International (MPI) gave him the RISE Award for Meetings Industry Leadership. He has also received the GBTA’s Industry Icon Award, the association’s highest honor which recognizes contributions to managed travel that are so important as to elevate an individual to the status of an industry icon. Iwamoto is Senior Consultant at GoldSpring Consulting, an independent travel management consultancy. He specializes in global procurement, category management, strategic sourcing, meetings and events, SMM programs, and SMM Maturity Indexing for programs. Prior to joining GoldSpring, Iwamoto was Vice President of Industry Strategy at Lanyon, where he guided the strategy for engaging with buyers, associations and suppliers. He also worked with key influencers across industries to raise awareness of the benefits of SMM. Before joining Lanyon, Iwamoto was a key manager in the Hewlett-Packard Global Travel & Meetings Team, serving as Global Corporate Card, Hotels & Meetings Category Manager. He worked with HP’s management team and global offices, negotiating and creating worldwide purchasing and supplier strategies. Prior to that, Iwamoto served as a Senior Travel Account Manager with The Walt Disney Company and as a Corporate Sales Manager with Northwest Airlines. He holds a Bachelor of Science degree in Business Administration from the University of Hawaii, Honolulu and a Global Leadership Professional (GLP) Masters designation from the Wharton School of Business. Iwamoto often serves as an industry spokesperson, representing business travel interests to the U.S. Congress and the media. Read more about Kevin Iwamoto:

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