Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

ISBN 10: 0415316189 / ISBN 13: 9780415316187
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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

About the Author: Danny Moss is Principal Lecturer and Co-Director of the Centre for Corporate and Public Affairs at the Manchester Metropolitan University.

Dejan VerZiZ is partner in Pristop Communications and Assistant Professor for Public Relations and Communication Management at the University of Ljubljiana.

Gary Warnaby is Senior Lecturer in the School of Management at Salford University.

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Title: Perspectives on Public Relations Research (...
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Danny Moss, Dejan Vercic, Gary Warnaby
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Book Description Taylor & Francis Ltd. Paperback. Book Condition: new. BRAND NEW, Perspectives on Public Relations Research, Danny Moss, Dejan Vercic, Gary Warnaby, The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice. Bookseller Inventory # B9780415316187

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Book Description Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice. Bookseller Inventory # AA69780415316187

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Book Description Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice. Bookseller Inventory # AA69780415316187

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MOSS, DANNY; VERCIC, DEJAN; WARNABY, GARY.
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