The Persuasive Edge

Crawford, Richard J.;Morris, Charlotte A.

Published by Lawyers & Judges Pub Co, 2005
ISBN 10: 1930056737 / ISBN 13: 9781930056732
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Synopsis: THE PERSUASIVE EDGE, the revised edition of a classic, THE PERSUASION EDGE, is a must for every trial lawyer, teacher and student of law or communication, and anyone else whose practice or profession depends on human persuasion.

This straight-forward discussion combines the best academic conclusions from the psychology of human persuasion and decision-making with the practical knowledge acquired from litigation throughout the United States, to offer you a more purposeful and practical approach to improving your influence and advocacy. The authors' extensive experience as trial consultants has given them the opportunity to test modern persuasion techniques and research by working inside jury trials and conducting interviews with thousands of real and mock jurors in a wide variety of civil and criminal cases and training opportunities. This wealth of experience and unique perspective will assist you in creating a persuasive strategy for all aspects of legal practice but especially within the jury trial. This book is not an abstract discussion of communication and persuasion theory, but a reference work designed to offer you practical and concrete techniques for improving your persuasive communication skills.

The authors begin by identifying communication choices that will help you create a persuasive strategy for any situation inside and outside of the courtroom. Next, they demonstrate how the key components of personal credibility allow you to build an honest relationship with the jury, and offer specific techniques for capturing juror attention and securing juror commitment from the very start of every trial. They devote three chapters to the approach, mechanics and strategies of effective jury selection, including good voir dire question design, sound strike strategies, and techniques for improving your efficacy when voir dire is limited. They also identify the essential elements of powerful and persuasive opening statements and offer extensive tips and techniques for all witness examinations, and excellent methods for presenting compelling closing arguments. This new edition offers updated and practical suggestions for the effective use of advanced technology to visually enhance your persuasive strategy for every jury trial, and provides rare and insightful advice about improving your persuasive effectiveness and influence with judges.

Regardless of your specialty or years of experience, your advocacy will be enhanced by the deliberate communication choices identified and illustrated in this book. For everyone working, teaching or studying in the legal arena, this advanced guide to purposeful persuasion will change the way you communicate for the better.

About the Author: Richard J. Crawford, of Denver, holds three degrees in communication including Bachelor’s and Master’s degrees from Southern Illinois University and a Ph.D. from the University of Oklahoma. Dr. Crawford served with distinction as a professor at the University of Northern Colorado and the University of Colorado, including teaching advocacy inside the law school at this latter institution. As a professor teaching in the area of forensic communication and persuasion, he focused his research and publication efforts on the American jury trial and courtroom communication. For many years, he ran his own national consulting company and served as a trial consultant in over 400 jury trials on a wide variety of both criminal and civil cases. Dr. Crawford has conducted seminars and lectured to trial lawyers in thirty states and two foreign countries. When later in his career he joined the prestigious firm of Holland & Hart, he became the first person nationally to serve full time as a trial consultant inside a law firm. He was a founder and past national president of the American Society of Trial Consultants.

Charlotte A. Morris, of Raleigh, holds dual undergraduate degrees in Human Development and Sociology and a Master’s degree in Litigation Science, all from the University of Kansas. Charlotte (Charli) Morris has been assisting lawyers in litigation since 1993 and has significant consulting experience in civil and criminal litigation. She has consulted on a wide variety of case types including antitrust, contract, class action, condemnation, employment, environmental, intellectual property, medical malpractice, personal injury, product liability, premises liability, and securities litigation. Charli has also frequently served on the faculty of trial advocacy colleges and has been a featured guest speaker at Inns of Court, bar association conferences, continuing education programs, and other litigation practice seminars. She has been an active member of the American Society of Trial Consultants since 1993 and currently serves on its Board of Directors.

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Bibliographic Details

Title: The Persuasive Edge
Publisher: Lawyers & Judges Pub Co
Publication Date: 2005
Binding: Hard Cover
Book Condition: Fine
Edition: First Edition, First Printing

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