Gold cover with black title. Presumed first edition. Good condition. Pencil underlining in Forward, Preface and Introduction; rest of book appears to be clean. Front cover curls a little. Bookseller Inventory #
Synopsis: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
Book Description: Defines an emerging field that studies the overlap of computers and persuasion
Title: Persuasive Technology: Using Computers to ...
Publisher: Morgan Kaufmann
Publication Date: 2003
Binding: Soft cover
Book Condition: Good
Edition: 1st Edition
Book Description Morgan Kaufmann. PAPERBACK. Book Condition: Good. 1558606432 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bookseller Inventory # Z1558606432Z3
Book Description Morgan Kaufmann, 2002. Paperback. Book Condition: Acceptable. May contain light to heavy markings, water damage, binding damage, missing CDs/supplemental materials, and heavy wear and tear. Contains all pages. International Customers: Items over 3 lbs may incur additional shipping charges. Bookseller Inventory # mon0000951200
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Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR002672050
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Book Description Morgan Kaufmann, 2002. Paperback. Book Condition: Used: Very Good. A few underlines, otherwise clean and unmarked inside and out. Bookseller Inventory # BELE2-479k
Book Description Morgan Kaufmann 2002-12-30, 2002. Paperback. Book Condition: good. 1. 1558606432. Bookseller Inventory # 579085
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