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Synopsis: In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of ''category kings''-- companies that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers to change their expectations and buying habits. Play Bigger is transforming business, showing us how to create the market itself. If you think that having the best product is all it takes to win, you're going to lose.
From the Author:
Too many innovations fail to find theirplace in the world. They never achieve company/category fit. We want to helpfix that. This book is more than a book. It's a mission. Thegoal is to incite a new global business dialogue about categories. Over years we discovered a connection, basedon data science, research and experience between the way markets work, brainscience, and the intuitive approaches used by the most successful entrepreneurialinnovators. It's the culmination of our life's work. And it's called categorydesign.
Category design is a new, management discipline that increases the odds of winning by teaching business leaders how to build a product, company and category at the same time.
-A category designer is anyone who chooses not tocompete in an existing market and create their own.
-A category designer is anyone who hasre-imagined an existing market and made it their own.
-A category designer is anyone who has tried tointroduce the world to a new way of thinking, living, learning or working.
Title: Play Bigger - How Pirates, Dreamers, and ...
Publisher: Blackstone Audio
Book Condition: BRAND NEW
Book Description HarperCollins Publishers and Blackstone Audio. Condition: New. Audio CD. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 1504735269
Book Description HarperCollins Publishers and B, 2016. Audio CD. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P021504735269
Book Description HarperCollins Publishers and B, 2016. Audio CD. Condition: New. Never used!. Seller Inventory # P111504735269
Book Description HarperCollins Publishers and B, 2016. Audio CD. Condition: Like New. Almost new condition. Seller Inventory # P011504735269