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Political Consultants and Negative Campaigning

Kerwin C. Swint

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ISBN 10: 0761810080 / ISBN 13: 9780761810087
Published by University Press of America, 1998
Used Condition: Used: Good Hardcover
From Blue Dragon Books (Derby, KS, U.S.A.)

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Ex-library with usual stickers and stamps, no markings in text, no dust jacket, pages clean and binding tight. Bookseller Inventory # W9-0761810080

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Bibliographic Details

Title: Political Consultants and Negative ...

Publisher: University Press of America

Publication Date: 1998

Binding: Hardcover

Book Condition:Used: Good

About this title

Synopsis:

One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.

About the Author:

Kerwin C. Swint is Assistant Professor of Political Science at Kennesaw State University in Georgia.

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Kimberly Ketron
Blue Dragon Books
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Derby, KS 67037
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