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Politicking Online: The Transformation of Election Campaign Communications (Paperback)

Costas Panagopoulos

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ISBN 10: 0813544890 / ISBN 13: 9780813544892
New Condition: New Soft cover
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Paperback. Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explore the impact of .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 302 pages. 0.408. Bookseller Inventory # 9780813544892

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Title: Politicking Online: The Transformation of ...

Binding: Paperback

Book Condition:New

About this title

Synopsis:

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

About the Author:

COSTAS PANAGOPOULOS is an assistant professor of political science and director of the Center for Electoral Studies and the Master's Program in Elections and Campaign Management at Fordham University. He has provided political analysis for the New York Times, the Los Angeles Times, and CNN.

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