The Politz Papers: Science and Truth in Marketing Research

Published by Amer Marketing Assn, 1991
ISBN 10: 0877572100 / ISBN 13: 9780877572107
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Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory #

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Synopsis: American Marketing Association 1991 Hardcover Fine in Like New jacket First Edition. Edited by Hugh S. Hardy. Contains selected works of Alfred Politz who dominated U.S. marketing and advertising research from the 1940s to the 1960s. Includes index.

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Title: The Politz Papers: Science and Truth in ...
Publisher: Amer Marketing Assn
Publication Date: 1991
Binding: Hardcover
Book Condition: Good

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Book Description American Marketing Association, 1990. Cloth / Hardcover. Book Condition: Fine. Dust Jacket Condition: Fine Dust Jacket. First Edition. Clean with no major faults. 351 pages. the text is clean with no remarks or highlight or remarks inside.We ship from the USA and Canada. Bookseller Inventory # 907

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