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Pop Culture.Stories From Pepsi-Cola's First 100 Years

McNeil, Legs

ISBN 10: 0671011871 / ISBN 13: 9780671011871
Published by Byron Preiss Multimedia, New York, 1998
Condition: Very Good Hardcover
From La Maison (Bridgewater, CT, U.S.A.)

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About this Item

Blue cloth. Very clean inside and out. Only lightest shelf-wear. Clean, bright and unmarked. Light surface rubbing to DJ. 88 pp. Bookseller Inventory # 002894

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Bibliographic Details

Title: Pop Culture.Stories From Pepsi-Cola's First ...

Publisher: Byron Preiss Multimedia, New York

Publication Date: 1998

Binding: Hardcover

Book Condition:Very Good

Dust Jacket Condition: Very Good-

About this title


Chronicles Pepsi-Cola's alignment with popular culture as a marketing strategy, describing the corporation's subsequent influence on world culture through one hundred vignettes that highlight such figures as James Dean, Elvis, and the Beatles.


Pepsi-Cola was originally created in 1898 by a pharmacist who simply took the "pepsi" out of "dyspepsia" as he had created a tonic to cure his neighbour's indigestion (dyspepsia). Weaving together stories of Pepsi-Cola, this text traces its role in the history of pop-culture.

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