Stock Image

Pop: Truth and Power at the Coca-Cola Company

Constance L. Hays

123 ratings by Goodreads
ISBN 10: 0099472570 / ISBN 13: 9780099472575
Published by Arrow Books, 2007
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 4-star rating

Quantity Available: 1

Buy Used
Price: US$ 77.76 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0099472570

Ask Seller a Question

Bibliographic Details

Title: Pop: Truth and Power at the Coca-Cola Company

Publisher: Arrow Books

Publication Date: 2007

Binding: Paperback

Book Condition: Good

Edition: 2nd.

About this title

Synopsis:

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. "New York Times" reporter, Constance L. Hays examines the 116-year history of Coke by describing the charismatic, driven men who, generation after generation, made Coke the world's best-known brand: the Cuban exile who worked his way up the company to become chief executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coke is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. Coke facts include: Richard Nixon lobbied for a seat on the board of Coca-Cola. Snubbed by Coke, he helped Pepsi make valuable inroads in the Soviet Union. Coke created the biggest marketing flop of all time in 1985 with its introduction of New Coke. One persistent rumour is that Coke combined with monosodium glutamate is a powerful aphrodisiac.

About the Author:

Constance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
318 US Route 1, STE 2
Kittery ME 03904


Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)