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Popular Art for Directories: 32nd Edition Including New Trademarks

Savell, J. Howard

Published by Telephone Directory Art Service, Pleasantville, New Jersey, 1984
Condition: Very Good Soft cover

AbeBooks Seller Since November 12, 1999

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About this Item

RARE vintage VG oversized softcover directory of advertising logos and illustrations. A yellow pages directory featuring thousands of graphic design drawings, illustrations and logos for business advertising and branding, organized alphabetically by the type of business. For instance, for the automotive industry there are over 60 pages of B&W illustrations of the various makes and models of new and used cars available in 1984. Each page features at least 20 different illustrations so there are hundreds of them in just this section. And then there is a separate section further in the book for buses, and another further for trucks. Every section you can find in a yellow page directory is in here, but without any individual advertisers/businesses. rather art design images that people in that business could use to advertise. The main directory is 933 pages, with an average of 15 images per page, so I suppose there are 15,000 or more separate graphic art designs/drawings in here. In the back there is a separate directory with 193 pages of trademarked logos for every business you can think of, arranged alphabetically from AAA to Zippo, with about 24 logos per page so there are likely 4500 logos represented here. Since styles/designs/logos/trademarks have changed over the years, it is a priceless record of all that was then, back in 1984, before the internet. Anyone with an interest in American business and advertising history or graphic design will find this an absolutely invaluable resource. I have never seen anything like it, and in my search for one online I could not find another, so have nothing to compare to for pricing. Considering it is the only one available I think my price is fair, but feel free to make an offer if you disagree. The book is in excellent condition, considering its age. The exterior is sunned and scuffed with some shelf wear along the edges. The interior pages are mostly pristine, but I did notice a few pages in which one or two of the small drawings were cut out, but it appears to be a rare few only, and on the one auto page I noticed where a few images were missing, the cut out images are tucked into the page gutter, so they are not actually missing. Bookseller Inventory # 047696

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Bibliographic Details

Title: Popular Art for Directories: 32nd Edition ...

Publisher: Telephone Directory Art Service, Pleasantville, New Jersey

Publication Date: 1984

Binding: Soft cover

Illustrator: Various Graphic Designers and Illustrators

Book Condition:Very Good

Store Description

New, Used and Rare; General and Religious; Western and Regional (Oregon, Montana, Northwest) Downtown storefront; Walk-ins, mail-order; large inventory in historic Florence and Gardiner, Oregon. Store owner, ELLEN TRAYLOR, is a bestselling author of Biblical novels; She is happy to provide signed copies for collectors. Port Hole Publishing is a full service publishing house. Let Us Publish Your Book! Visit our homepage at; also visit our publishing site:; Port Hole Publications publishes family-friendly books of all genres; Let Us Publish Your Book! Please visit ELLEN TRAYLOR's homepage at

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