Postmodern Advertising in Japan Seduction, Visual Culture, and the Tokyo Art Directors Club

Bartal, Ory

Published by Dartmouth, 2015
ISBN 10: 1611686547 / ISBN 13: 9781611686548
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Text clean and tight; Interfaces: Studies in Visual Culture; 10 X 6.90 X 0.70 inches; 280 pages. Bookseller Inventory #

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Synopsis: In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of “Japaneseness” as being rooted in a Zen tradition of aesthetic indirectness and ambiguity.

Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.

About the Author: ORY BARTAL is the department chair of the Department of History and Theory at the Bezalel Academy of Arts and Design in Jerusalem.

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Title: Postmodern Advertising in Japan Seduction, ...
Publisher: Dartmouth
Publication Date: 2015
Binding: Paperback
Book Condition: Very Good+

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Book Description University Press of New England, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book. In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the postmodern genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1970s, 1980s, and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its melange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of Japaneseness as being rooted in a Zen tradition of aesthetic indirectness and ambiguity. Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media. Seller Inventory # AAJ9781611686548

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Book Description University Press of New England, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book. In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the postmodern genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1970s, 1980s, and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its melange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of Japaneseness as being rooted in a Zen tradition of aesthetic indirectness and ambiguity. Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media. Seller Inventory # AAJ9781611686548

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