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Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

Winslow "Bud" Johnson

5 ratings by Goodreads
ISBN 10: 0814472192 / ISBN 13: 9780814472194
Published by AMACOM, 2004
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: Powerhouse Marketing Plans: 14 Outstanding ...

Publisher: AMACOM

Publication Date: 2004

Binding: Paperback

Book Condition:Good

Edition: 1st - may be Reissue.

About this title

Synopsis:

The best products in the world will fail if they don't have a good marketing plan to spell out exactly how their creators will generate new and continuing sales. Powerhouse Marketing Plans reveals, for the first time, the marketing plans that drive sales for some very well-known products. The book identifies the traits common to these and all other successful plans, and the author provides insightful analysis and a practical framework for applying them to any product in any market.

Powerhouse Marketing Plans lets readers hone in on what has worked (and not worked) at leading companies such as Energizer, L'eggs, Philips, Gel Tech (Zicam(r)), and others. The examples illuminate great strategies in action, and show how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more.

Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.

Book Description:

"Without a great marketing plan, even the world's best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products into the stratosphere using the same proven strategies of well-known companies who've done it right.

Demonstrating how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more, Powerhouse Marketing Plans identifies the common characteristics of the techniques used by leading companies, including Energizer, L’eggs, Philips, Gel Tech (Zicam®), and others. Featuring real-life marketing plans you can adapt for your own organization, and packed with fascinating examples and insightful analysis, this is a book that will help you energize your marketing plans and generate powerhouse profits."

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