Predictive Brand Switching Behaviour

Binit Patel

ISBN 10: 6202303654 / ISBN 13: 9786202303651

Published by Scholars' Press Jun 2022, 2022

About this Item

Neuware -The book brought some interesting significant factors that are impacting the switching behavior of the consumers concerning the mobile phone brand. The study has also developed models which show great potential in predicting the switching intentions of mobile phone users. As companies try to satisfy the consumers with their valuable offerings, the favorable perception about the company and its offerings are equally important too. These factors can help the marketers to induce switching barriers and hence ultimately making more from them.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 184 pp. Englisch.

Seller Inventory # 9786202303651

Bibliographic Details

• Title: Predictive Brand Switching Behaviour
• Publisher: Scholars' Press Jun 2022
• Publication Date: 2022
• Language: English
• ISBN 10: 6202303654
• ISBN 13: 9786202303651
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 12D millimeters 220 millimeters width by 150 millimeters height by 12 millimeters depth
• Weight: 292 grams

About this title

Synopsis

The book brought some interesting significant factors that are impacting the switching behavior of the consumers concerning the mobile phone brand. The study has also developed models which show great potential in predicting the switching intentions of mobile phone users. As companies try to satisfy the consumers with their valuable offerings, the favorable perception about the company and its offerings are equally important too. These factors can help the marketers to induce switching barriers and hence ultimately making more from them.